As part of our roster of luxury lifestyle PR clients, we’re proud to represent Spiral Cellars, the UK’s leading supplier of luxury wine storage.
With the news that lockdown restrictions are causing a mass-move to the countryside and with that, larger houses, a Spiral Cellar is proving to be one of 2021’s hottest trends as investments in countryside living increase.
As seen in The Telegraph, Spiral Cellars offer the broadest and most sophisticated range of wine storage solutions on the market, with its range including luxury capacity underground wine cellars, beautifully hand-crafted wine rooms, statement wine walls and elegant freestanding wine cabinets.
But, for apartment dwellers in bustling city centres, its headline underground product had long been an unattainable dream. However with the seemingly permanent shift to home-working, and the resultant mass-flight to the suburbs and beyond, many apartment dwellers now find themselves living in larger properties with ground-floor capacity for a Spiral Cellar.
The events of 2020 spurred on not just an exodus to the countryside, but also a boom in home renovations and luxury upgrades as many consumers sought to ‘pimp their nests’ as a comforting antidote to global events. Spiral Cellars have released their Assisted Kits and Design-Only Services to allow customers to benefit from their cellaring knowledge and design-expertise, whilst still being able to use an independent installation team of their choice to install / build their wine space.
Not only does this make access to a luxury Spiral Cellars product more affordable than ever, but for those who already have a build team on site (eg. if remodelling their house), it also makes slotting the cellar build into the scheduling of the wider project a lot easier. The new services mean home-buyers and home-renovators alike can install the Spiral Cellar product of their choosing, but save money on the installation cost.
It is undeniable that for those looking to display their wine collections in style, Spiral Cellars make striking design pieces. The restrictions of lockdown provided oenophiles the perfect excuse to indulge their interest, and for those with expanding wine collections, a Spiral Cellar with it’s capacity to house up to 1,900 bottles in full cellaring conditions, provides a space-efficient solution. Spiral Cellars noted a huge surge in interest during 2020, and with the exodus to the countryside continuing, this seems a trend that is set to continue well in to next year.
Spiral Cellars can create the ideal cellaring solution to meet a range of clients’ needs, depending on capacity requirements, their personal taste and style, space and budget.
As a communications agency, we know a thing or two about the best gifts for your loved one. A Spiral Cellar might be just the ticket. Get in touch if you’d like more information.
