Today, Laetitia Casta, Creative Director at Cointreau and La Maison Cointreau announce the official launch of the Cointreau Creative Crew £20,000 Grant Scheme as part of the worldwide philanthropist programme that will see Cointreau champion creatives and encourage them to make their dreams a reality.
Last year, Cointreau’s Creative Director Laetitia Casta and Cointreau created the Cointreau Creative Crew with the support of UNESCO Artist for Peace Guila Clara Kessous, as they shared the same values: a passion for creation, a belief in self-expression and free-thinking, as well as a willingness to challenge the rules with panache and vitality. When Laetitia Casta first embarked on this campaign, her main desire was to ‘inspire women to dare to be themselves’ by fulfilling their dreams. With the support of Cointreau, Laetitia Casta is currently fulfilling her own personal dream of making her very first film and wants one lucky creative to feel the same self-fulfillment she has experienced by doing so. This desire has now become the cornerstone of the Cointreau Creative Crew’s mission and why Laetitia Casta feels so passionate about launching the first Grant to help a new talent realise their dreams too.
The official opening of the Grant Scheme is on the 24th February will see one entrepreneur will be awarded with a £20,000 bursary to support a creative project. Those who express creativity and passion in their area of expertise – whether it is art, music, design, film, food, or even cocktails – can apply for the grant at www.CointreauCreativeCrew.com.
As part of the Grant Scheme, Laetitia Casta has recruited a Creative Committee of Experts to judge the first round of the competition by choosing the ten finalists from the participants that have applied online. The Creative Committee of Experts include Rémy Cointreau UK’s Marketing Director Eleonore Moreau, Cointreau’s knowledgeable Brand Heritage Manager Alfred Cointreau, Tamika Sewnarain, Brand Manager at Rémy Cointreau Africa, TV personality and Philanthropist Nick Ede and the Cocktail Lovers Editor Sandrae Lawrence. In addition the following creatives are also on board the committee: 19 Greek Street’s Creative Director Marc Peridis, life coach Sylvie Aillaud, Emmy award winning, Producer and Director of ‘Mirrors to Windows: the artist as woman, Susan Steinberg, the chic bloggers Camille Charriere of Over the Rainbow and Lucy Williams of Fashion Me Now, Singer and Actress Collette Copper, British Actress Kathryn Drysdale, Actress Karen Bryson, Jewellery Designer Sheeva Moshiri, Emma O’Kelly, Editor at Large at Wallpaper*, Philanthropist at Sisterhood Charity Emma Sayle, Writer and Presenter Tonia Buxton, Artist Charlie Herman, Little Lusciousness Blogger Rosie Llewellyn and writer and performer Karen Ruimy.
The Cointreau Creative Crew Grant Scheme Grand Finale will then take place on the 24th May 2016 in Central London, when the Grand Jury will meet with the ten finalists in person, before crowning the winner of the £20,000 Grant Scheme. The Grand Jury comprises of Cointreau’s Creative Director Laetitia Casta, Rémy Cointreau’s CEO Valérie Chapoulaud-Floquet, UNESCO Artist for Peace Guila Clara Kessous, Liberty of London’s Managing Director Ed Burstell and Jo Elvin, Editor of Glamour UK magazine. They will be selecting the winner by following the Cointreau Creative Crew’s Dream, Dare, Create criteria. Dream: How ambitious, avant-garde and authentic are you? Dare: How innovative and driven are you? Create: The quality of your presentation and the quantity of elements created to make your dreams come true. The program is open to all creatives who have a dream they want to materialise: whether it’s launching a clothing line, opening your own restaurant, or becoming a professional photographer or filmmaker.
Log in now on www.CointreauCreativeCrew.com for a chance to win!
