Brockmans Improper G&T Offers a Sensory Revelation & Taste Sensation
Brockmans Gin, known for its bold and disruptive approach to gin-making, is shaking up the traditional G&T with the launch of the “Improper G&T” which is set to redefine summer sipping.
Gin enthusiasts can throw out the rulebook and forget outdated notions of the best mixer for gin by pairing Brockmans Gin Intensely Smooth (RRP £36.00, Tesco, Waitrose, Sainsbury’s) with a premium cloudy lemonade, such as San Pellegrino Limonata or FeverTree Sicilian Lemonade, or even getting creative by making a homemade lemonade to make this exciting new serve.
Brockmans Gin has always been Properly Improper, blending classic botanicals with bold ingredients like blackcurrant, bilberry, and hawthorn berries. The berry-forward profile in Brockmans Intensely Smooth pairs perfectly with the tangy zing of cloudy lemonade, creating a bold twist on the classic G&T to make way for a deliciously refreshing Improper G&T.
This fresh take on the classic G&T, embodies Brockmans’ adventurous spirit and commitment to pushing the boundaries of gin, delivering a drink that’s both sophisticated and unconventional.
And the best part is that it’s super easy to recreate at home. Embrace something truly Improper this summer with Brockmans’ Improper G&T.
RECIPE
INGREDIENTS
- 50ml Brockmans Gin
- 150ml low sugar lemonade
- Lemon wedge & blueberry garnish
GLASSWARE
- Highball
ICE
- High quality cubed
METHOD
- Build all ingredients in an ice filled glass
- Stir gently to combine
- Squeeze lemon wedge and drop into glass
- Scatter blueberries over top
This month, Brockmans Gin new lightweight bottle hit the shelves in major shops and supermarkets, including Tesco. The new bottle, which is the lightest amongst the bestselling brands in the super premium gin segment, uses 30% less glass than its direct competitors* and showcases Brockmans unwavering commitment to sustainability.
To learn more about Brockmans Gin, visit www.brockmansgin.com
About Brockmans Gin
Brockmans Gin is a super-premium gin of British heritage, celebrated for being at the forefront of the gin renaissance, offering a range of spirits that defy convention through disruptive botanicals and adventurous blends. From the Intensely Smooth to the vibrant Orange Kiss and the edgy Agave Cut, Brockmans Gin offers a gin for every discerning palate. Perfect for sipping neat, on the rocks, or in a variety of cocktails, Brockmans Gin with its Properly Improper twist is designed for those who appreciate the finer things in life.
In 2024, Brockmans Gin achieved B Corp status.
*Based on a comparison with the seven bestselling Gin brands globally in the super premium
segment according to IWSR (2023 data, volumes): Hendrick’s, Roku Gin, Malfy Gin,
Tanqueray 10, The Botanist, Drumshanbo, Gin Mare.
