We are delighted to welcome Brockmans Gin to the Clementine Communications family!
In a significant new partnership, Brockmans Gin, renowned for its distinctive blend of botanicals and berries, has selected Clementine Communications to spearhead its UK market launch. The ambitious campaign, dubbed “Brockmans: The Properly Improper,” aims to captivate and enchant British gin aficionados through a series of innovative activations and strategic partnerships across the country.
Brockmans Gin, celebrated for its unique infusions and bold flavors, has always stood out in the global spirits market. Its decision to partner with Clementine Communications marks a pivotal moment in the brand’s expansion strategy, leveraging the agency’s extensive experience in luxury brand promotions and deep understanding of the UK’s dynamic beverage landscape.
“We are thrilled to embark on this journey with Brockmans Gin, a brand that resonates with our passion for storytelling and excellence in the wine and spirits industry,” said Clemence de Crecy, MD, Clementine Communications. “Our mission with ‘The Properly Improper’ campaign is to not only introduce Brockmans Gin to the UK market but to establish it as a beloved staple in the hearts and homes of gin enthusiasts nationwide. We’re setting the stage for a series of unforgettable events and partnerships that will bring the unique spirit of Brockmans Gin to life.”
At the heart of “The Properly Improper” campaign is a commitment to celebrating the individuality and creativity that Brockmans Gin embodies. Clementine Communications plans to unveil an array of activations, including immersive tasting events, innovative cocktail competitions, and exclusive partnerships with leading bars and establishments across the UK. These initiatives are designed to engage consumers directly, offering them a firsthand experience of the brand’s unique charm and flavor profile.
Jean Dominique Andreu, Consultant for Brockmans Gin, shared his enthusiasm for the partnership, stating, “Choosing Clementine Communications as our partner was a natural decision. Their expertise in elevating brands within the luxury sector and their inventive approach to storytelling align perfectly with our vision for Brockmans Gin. ‘The Properly Improper’ campaign reflects our core values of innovation, quality, and a touch of irreverence. We are confident that Clementine’s strategic direction will introduce Brockman’s Gin to a new audience of discerning drinkers, cementing its place as a must-have in the gin category.”
For more information about Brockmans Gin and “The Properly Improper” campaign, please visit their website.
