We’re on a roll here at Clementine Com, with another new client win we’re thrilled to announce. We have begun working with Belgian watch brand, Atelier Jalaper.
Founded by young and passionate entrepreneurs, Simon Szleper and Louis Jalaber, Atelier Jalaper is the latest luxury watch brand to launch in the UK, giving consumers a chance to wear a legend on their wrist. The goal behind these stunning timepieces is to subtly evoke the emotions inspired by the world-renowned automobile, perhaps one of the most iconic cars ever created, both in the UK and worldwide.
The Aston Martin DB5 was manufactured for just three years, back in the 1960s, with less than 1,100 ever made (until production restarted in 2020), inspiring Simon and Louis to take this legendary status and, over the span of two years, craft watches worthy of the same prestige. The founders’ aim was to unite the innovation and sophistication of their two favourite things; classic cars, and luxury timepieces, meaning every Atelier Jalaper watch is crafted using metal from the bonnet of an authenticated Aston Martin DB5, which is a visible part of the eye-catching design.
Atelier Jalaper was born from the meeting of Simon and Louis at Parisian business school ESCP, where they discovered their shared passion for the luxury world and bold, new ideas. After years of research, design and finding the right partners (plus of course an Aston Martin DB5 itself!) to bring their dream timepiece to life, Atelier Jalaper launched in France and Belgium in 2019. A 30 day kickstarter campaign for the project raised €125,000, and since then, whilst focusing on the French and Belgian markets, the brand has proved popular amongst watch lovers across the globe, including the US, Australia, Japan and most recently the UK.
As pioneers of innovative press campaigns in the luxury lifestyle sector, it’s going to be a great partnership and we can’t wait to see what this amazing brand does next.
This account will be managed by Ellie Walshe, with support from Emma Johnson-Ferguson.
