On behalf of Ferrari Trento, the Official Toast of the F1, we’ll be visiting the one and only Silverstone. After the past 18 months, the return of live events and sport is very much welcome. It’s set to be a great event and our first press trip since early 2020!
Since last Autumn, we have been working closely with the team on crafting a global PR and communications campaign for the premium Italian sparkling wine brand.
The Italian family-owned winery, based in Trentino, is a global leader in its field, crafting its award-winning wines for over a century to become known as Italy’s sparkling wine par excellence. Founded in 1902 by Giulio Ferrari, Ferrari Trento has a rich heritage and has been run by the Lunelli family since 1952, gaining recognition as a symbol of the Italian Art of Living.
As part of our mission, we were tasked with inviting a select group of journalists to enjoy one of the pinnacles in the F1 Calendar, Silverstone.
