Start your engines… ahead of the upcoming 2021 FIA Formula 1 World Championship, Ferrari Trento has been named the Official Sparkling Wine of Formula 1.
In an exclusive three-year partnership which will see the award-winning Italian sparkling wine become the official toast of Formula 1 celebrations.
Like Formula 1, Ferrari Trento has a long and respected history, and is one of the most-awarded producers of sparkling wines, so is a natural choice as its celebratory drinks partner. In addition, the Italian family-owned winery based in Trentino, in the Italian Alps, is a global leader in its field, crafting its luxury Trentodoc wines for over a century to become known as Italy’s sparkling wine par excellence.
Moreover, with an incredible heritage in motorsport, Formula 1, has been pioneering in its field, with over half a billion passionate fans supporting the world’s best drivers and constructors, who have become household names and cultural icons.
An emblem of the “Italian Art of Living,” Ferrari Trento has also been appreciated by distinguished guests at major international events for decades, with a Ferrari Trentodoc Jeroboam bottle even making an appearance on a Formula 1 podium in the past.
However, this year’s return marks a special moment as Ferrari Trento introduces its world-class sparkling wine at all Formula 1 Grands Prix, to play a part in one of the most iconic moments in sport on every podium.
The confluence of two luxury brands at the pinnacle of their respective fields. Clementine Com will be part of a global network of top PR agencies around the world to promote this exclusive partnership.
