Our wonderful client, Franciacorta, is celebrating the 30th birthday of its Consorzio. On March 5, 1990 in Colombaro of Corte Franca a small group of producers in Franciacorta founded the consortium of protection with Paolo Rabotti as first president.
This group of visionaries understood the potential and imagined a Franciacorta capable of distinguishing itself and excelling, beyond the Italian borders.
The Consortium guarantees the standards with which each Franciacorta is produced, an excellence that comes from a unique territory, a luxury wine to be discovered with every sip. Promoting the territory as a symbol of Made In Italy throughout the world is an overarching goal that Franciacorta has been pursuing within the food and wine sector, through training and in the world of fashion.
Today, the region is celebating the thirtieth anniversary of the Franciacorta Consortium, which since its foundation communicates and promotes Franciacorta as a wine, a method, and a territory. Thirty years of growth and success made possible by the determination and consistency of the ‘founding fathers’ who were able to understand and enhance a winemaking traditon that has roots in the sixteenth century.
Marking the occasion with a new communications campaign – Very Italian, Very Franciacorta – that expresses the praise of beauty, the passion for the territory, the pride for Italian lifestyle and the ability to collect results.
Here at Clementine, we couldn’t be happier to have this wonderful client as part of our luxury and lifestyle portfolio – from Northern Italy via London, to the world!
