The campaign focused on raising Codorníu's global profile by leveraging their rich heritage, winemaking practices, and international appeal. To achieve this, the agency secured extensive media coverage with key titles, spotlighting Codorníu's unique story. Collaborations with influencers and the organization of tastings and events further heightened Codorníu's presence, while targeted marketing efforts effectively engaged with trade and consumer audiences. Through a skillful blend of tradition and innovation, Clementine Communications successfully positioned Codorníu as a renowned leader in the world of cava and sparkling wines, enhancing its brand recognition and influence in the UK market.
Codorniu
Objectives
Clementine Communications' objectives when taking on Codorníu as a client were to bolster international brand recognition, highlighting the company's historical legacy while promoting its commitment to sustainable winemaking practices. They aimed to increase Codorníu's presence in key markets, particularly the UK, through strategic media placements, partnerships, and events, ultimately crafting a compelling narrative that combined tradition, innovation, and eco-conscious values to enhance the brand's position in the competitive wine and spirits industry.
Campaign Summary
The campaign focused on raising Codorníu's global profile by leveraging their rich heritage, winemaking practices, and international appeal. To achieve this, the agency secured extensive media coverage with key titles, spotlighting Codorníu's unique story. Collaborations with influencers and the organization of tastings and events further heightened Codorníu's presence, while targeted marketing efforts effectively engaged with trade and consumer audiences. Through a skillful blend of tradition and innovation, Clementine Communications successfully positioned Codorníu as a renowned leader in the world of cava and sparkling wines, enhancing its brand recognition and influence in the UK market.
Results
In the first six months of the campaign, Clementine Com generated over 45 pieces of coverage across national, broadcast and online outlets.
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